Tips for Buying Domain Name

The most crucial decision when establishing an online presence is choosing a domain name. A right domain name is essential for both your target audience and search engines. Thus, choose a name that’ll make sense for your business even ten years down the line.

Here are the tips that you need to keep in before you buy a domain name:

Do your Homework

Doing some research will help you choose a domain name. Look for sites similar to yours and check for your competitors’ domain name. Search for the available domain name by keywords or domain name. Check when a domain was last sold and for how much. A popular domain generally has more public resales.

Buy Domain that is Easy to Type and Remembers

Even if you plan to optimize the site for search engines, still it is important to choose a name which is easy to type and remembers. Avoid odd spelled words, multiple hyphens or numbers, etc. Most importantly avoid words that have similar spelling, as it may confuse the visitor.

Go for a Shorter Domain

In simple words, the longer the domain name, the harder it is for people to remember it. Most of the single word domain is long gone, but being a little creativity can help you avoid the long domains. Think of a name as a part of your brand, and make sure it matches with the way you want people to think about your work.

Stick to .com If You Can

People mostly assume a domain name to be ending with .com; so if you buy domain names having extensions other than .com you’ll have to do some extra work to get people’s recognition. Though it is not mandatory to only buy domains with .com, many sites with other extensions have also done quite well.

Don’t Buy Trademarked Domain

Clearly, buying a trademark domain can land you up to having a complaint filed against you and eventually having to give up that name. Even if you don’t have any intentions of creating confusion, still you’re likely to face some legal challenges for buying trademark terms.

Check for availability on Social Media

When you have picked a domain name, go and check if that word or phrase is available on social media sites such as Facebook, Twitter, YouTube, Instagram, Pinterest, etc. Even if you don’t plan on using social sites right away, still preparing in advance will help you whenever you are ready for it.